Susan Roll, the 2011 PGA Merchandiser of the Year for Public Facilities, the 2011 Southern California PGA Section Golf Professional of the Year and three-time Section Merchandiser of the Year for Public Facilities, is the PGA owner of Carlsbad (California) Golf Center.
susan@roll-chaiken.com
Monica Stratton is the PGA head professional at Carlsbad (California) Golf Center.
Sometimes the most effective displays are also the simplest, and in turn, can be most common in golf shops around the country. In this case, at Carlsbad (California) Golf Center, a stand alone retail golf shop, the staff uses the slat wall to their advantage. They hang their complete iron sets from specialized iron racks designed to hang from the salt wall. It also allows customers to pick the club up off the display, look at it and place it back exactly where it was, so not to disturb the overall look of the display.