Brad Dean, the 2003 Michigan PGA Section Golf Professional of the Year and 2008 Section Merchandiser of the Year for Resort Facilities, is the PGA director of golf at Crystal Mountain Resort in Thompsonville, Michigan.
Crystal Mountain Resort’s signature Mountain Ridge course has hosted the Michigan PGA Women’s Open for over a decade and its nationally renowned golf school features a highly successful program tailored specifically to women. A growing segment of the resort’s overall retail business, including outlets in the Lodge, Peak Fitness Center and Crystal Spa, are Brighton ladies accessories, which are now also featured in the Kinlochen golf shop. These accessories are an ideal fit with attractive price points and on-trend design that is frequently updated. Price-maintained margins in the mid-50s and the ability to drive revenue in a highly visible, four-square-foot space offers a tremendous return.