Peter Tavares, the 2013 Northeastern New York PGA Section’s Public Merchandiser of the Year, is the director of golf at Saratoga National Golf Club in Saratoga Springs, New York.
Counters are some of the most valuable places in the golf shop. As you can see here in this photo from Saratoga National Golf Club in Saratoga Springs, New York, they offer some of the products many would classify as impulse buys at the counter, right near the checkout register. Items include gloves, golf balls, towels, sunglasses and other accessories.