Peter Tavares, the 2013 Northeastern New York PGA Section’s Public Merchandiser of the Year, is the director of golf at Saratoga National Golf Club in Saratoga Springs, New York.
Placing the tournament tee gifts on a nice table clothed table during an outing or event is a nice way to display what the participants will receive. Furthermore, merchandisers can create displays on tables even if there are no tee gifts to give to create interest in what’s offered in the golf shop, potentially creating foot traffic for the day or week.