VIDEO: Caroline Basarab-Dennison – Plan Purchases to Fit Your Fixtures

Caroline Basarab-Dennison, the 2009 PGA Merchandiser of the Year for Resort Facilities and the 2008 Carolinas PGA Section Merchandiser of the Year for Resort Facilities, is the PGA manager of retail at the Sea Pines Resort on Hilton Head Island, S.C. In this week’s Visual Merchandising Best Practice, Caroline takes us through her strategy for the placement, allocation and movement of her shop merchandise. By strategically placing product in her shop fixtures and planning ahead for new merchandise buys, she is able to run her business in a very efficient manner.